Just a short eight years went by before a sixth marshmallow was added to the mix with the introduction of purple horseshoes. And adding a fifth marbit design proved to be quite the successful ploy, as sales of Lucky Charms rose 30% with the addition. That lineup would last for the first eleven years of the cereal, but in 1975, blue diamonds were added to the mix. When the cereal was first released, the marbits consisted of a lineup of just four shapes: pink hearts, orange stars, yellow moons, and green clovers. Marbits is the correct term for the marshmallows found in Lucky Charms cereal, and the magically delicious little sugar pellets have undergone numerous changes through the years. The replacement they came up with was Waldo the Wizard. The same advertising agency that brought Lucky to life was tasked with creating a replacement because the leprechaun came across as “not very friendly for the kids”. Lucky has survived as the Lucky Charms mascot since the beginning, but he almost lost his gig back in the mid-1970s. The plotline of the commercials through the years has stayed pretty much the same, as Lucky is always having to use his magical powers to try to keep hungry kids who are always “after me Lucky Charms” away from his cereal. Kids did indeed love the cereal, but it turned out they really liked the Lucky Charms cartoon mascot as well, and Lucky the Leprechaun was appearing in television commercials all over the country promoting the cereal. In 1967, the cereal pieces received an upgrade with a whisper coating of sugar, and from that point on, Lucky Charms was considered a favorite of kids everywhere. And if a cereal that features marshmallows wasn’t enough to hit the top of the charts, what could get it there? The answer to this dilemma was the same as it’s been for countless other foods designed to appeal to kids through the years. The new cereal sold fairly well in its first few years, but didn’t set the world on fire. He loved what he was tasting and came to the conclusion that if he enjoyed the combination of crunchy cereal and soft marshmallows, then most likely, so would kids. He came up with a weird, but brilliant idea, to add cut-up circus peanut marshmallows to a bowl of Cheerios. According to legend, Lucky Charms came about when General Mills executive John Holahan was working on developing a new cereal that children would go crazy over, and thus drive their parents crazy to buy it for them. Lucky Charms, for as good as it is, has its history tied to a far less-liked treat…circus peanuts. But even though the brand is almost sixty years old, most people don’t know much about it other than it tastes great. If you’re looking to charm guests or bring smiles to the lil’ leprechauns in your household, this bag of only Lucky Charms marshmallows is here to make everyone’s marshmallow dreams come true.Lucky Charms cereal has been a favorite of kids everywhere since it first hit store shelves in 1964. Every pouch is like a delicious pot of gold that makes snack mix recipes really shine. Make them a topping for green ice cream, shamrock cupcakes or Irish desserts after the big parade. Use colorful marshmallows as yummy decorations for cookies, cereal bars and rice cereal treats recipes for a St. Gluten free and ready to eat from a resealable bag, enjoy them as sweet snacks by the handful when celebrating with friends. Together, these marshmallow bits can add magic to all your seasonal moments. You’ll find an irresistible mix of marshmallow hearts, stars, horseshoes, clovers, blue moons, unicorns, rainbows and tasty red balloons, plus pots of gold, dark green clovers, and green disks with a yellow star in the middle. It’s like a pack of pure magic, featuring marshmallow shapes found in Lucky Charms cereal, plus ones especially for the holiday. Lucky you! You’ve discovered a bag of limited edition Just Magical Marshmallows, in time for St.
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